The Story of Pink and Our thought process on Organic/Sustainable Clothing
We don't want to complicate the shopping experience, here's the thing ... For starters we are a woman own brand, we are particular about fabrics, we are concerned about where our products are made. But one thing we know is that we are obsessed with PINK, we LOVE cashmere and silks and finally we believe in social good. So how do we merge it all? Lets looks further ...
You're probably wondering what is Organic Clothing?
Organic clothing is clothing made from materials raised in or grown in compliance with organic agricultural standards. Organic clothing may be composed of Cotton, Jute, Silk, Ramie, or Wool.
One of our favorites is Cashmere we love the softness, but how is it organic?
Organic Cashmere is simple and clean. Pure unbleached, untreated fibers. Sourced in Inner Mongolia, harvested through combing process.
Our favorite color is pink so your probably wondering how things are dyed? Right?
Is it still organic after it's dyed?
The Dyeing process for Eco-friendly fabrics is done with natural colorants from natural sources like plants, vegetables and minerals.
So now what exactly is Sustainable Clothing?
Sustainable fabrics - refers to fabrics derived from Eco-friendly resources, such as sustainably grown fiber crops or recycled materials. It also refers to how these fabrics are made. Under the accordance of Sustainability, recycled clothing upholds the principle of the “Three R’s of the Environment” Reduce, Reuse, and Recycle, as well as the "Three Legs of Sustainability": Economics, Ecology, and Social Equity
So now that we understand what it all means, what about the factories? We have work diligently to source suppliers/factories/manufactures who are committed to being sustainable. While we cannot control what goes on at the factories we try our best to only work with businesses who can help us to carry out our goal of building a brand based on ethics.
Overall why is Sustainability important?
Sustainable Clothing is important for the overall environmental impact, as well as social good as it improves quality of life and social conditions in factories.