About


 

 Wear The Story of Pink and Fight Pediatric Cancer 🎗
 ---

Our motto, “Everyday is a day to wear pink”

Every shade tells a story, It’s a pink Love Story. Most of all believe in love, the love of fashion is like no other. It's the best love story ever told! 

---
17% Given Back 

Seventeen Percent (17%) of net profit from the sale of ALL "The Story of Pink Inc." Products is given to The Zoefia Alexandria Foundation Inc. our nonprofit partner who is taking a stand against PEDIATRIC CANCER.🎗

---

My Inspiration came from my AMAZING daughter Zoefia Alexandria and her journey with brain cancer. It was a lengthy 4-year battle for her, and she touched so many along the way as her resilience and will to fight has showed us miracles. Zoefia taught us to 'ALWAYS BELIEVE! 🎗

Unfortunately, Zoefia passed away in December of 2019, but her story will forever be shared to inspire others.

 ---

The Story of Pink and Our thought process, for starters we are a woman own brand, we are particular about fabrics, we are concerned about where our products are made. But one thing we know is that we are obsessed with PINK, we LOVE cashmere and silks and finally we believe in social good. So how do we merge it all?   We build a brand that is based on ethics.